Product Design, UX/UI Strategy and Design & Service Design

Recent detailed explanations of projects and the successful metrics & strategy achieved.


Overall, these projects showcase not only my proficiency in design tools but also the tangible impact on user experience and operational efficiency, as reflected in the successful metrics achieved.

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Addressable.io Web Site, Web Application with a Comprehensive Design System:

At Addressable.io, I led the UX, UI, and product design and development of a distinctive website and web application platform. Addressable's platform leverages on-chain data and AI for precise user acquisition, driving exceptional growth in Web3 marketing.

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Envestnet IT Admin Dashboard:

I led the design and development of the Envestnet IT Admin Dashboard, aiming to enhance user experience and streamline IT management processes. The success metrics for this project include a significant reduction in average task completion time for IT administrators, measured through before-and-after analyses. Additionally, user feedback indicated a substantial improvement in the overall usability and clarity of the dashboard, with a 30% increase in user satisfaction.

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Metrix Admin Dashboard with Comprehensive Design System:

In driving the Metrix Admin Dashboard project, I focused on creating a sophisticated design system to ensure consistency and scalability. The success metrics for this initiative include a 20% reduction in design-related development time, showcasing the efficiency gained through the implementation of the design system. User testing also revealed a 25% decrease in user errors, underscoring the enhanced user experience and error prevention capabilities of the new design.

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Law Practice Management Web App

For the Law Practice Management Web App, my goal was to create an intuitive and efficient tool for legal professionals. The success metrics include a 40% increase in user engagement, measured through a combination of increased daily active users and extended session durations. Additionally, user onboarding time decreased by 25%, demonstrating the improved accessibility and user-friendly design of the web application.

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UltraReserv Mobile Banking App:

In my role as a UX/UI and Product Designer for a mobile banking application, I embarked on a transformative journey to create a seamless and user-centric digital banking experience. The initial phase involved extensive research, delving into user behaviors, needs, and preferences to inform the design process.

Collaborating closely with cross-functional teams, I translated insights into wireframes and prototypes, ensuring a user-friendly navigation flow and intuitive interactions. The UI design phase was marked by a meticulous selection of colors, fonts, and visual elements to establish a cohesive and visually appealing brand identity, while maintaining accessibility.

Iterative testing and feedback loops played a crucial role in refining the design, addressing pain points, and enhancing overall usability. The final product seamlessly integrates modern design principles with functional elements, offering users a visually pleasing and efficient interface for their banking needs. This project not only honed my design skills but also reinforced the importance of putting the user at the center of every design decision in the dynamic landscape of mobile banking.

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